SHAPING how projects, people + places are seen.
Editorial direction and public relations for launches, exhibitions, events + cultural projects.
I’m Lee MacGregor, a public relations and editorial direction consultant with over 25 years’ experience.
With a background spanning art history, design and public relations, my work focuses on positioning, narrative and perception — helping individuals, businesses and cultural projects communicate with clarity, coherence and character.
My approach is shaped by strong editorial judgement and long experience working across culture, hospitality, the arts and independent businesses.
About
What I do
I work across launches, exhibitions, events and cultural projects, shaping how projects, people and places are seen.
Services include:
✸ editorial direction
✸ public relations
✸ launches, exhibitions & events
✸ advisory
Who I work with
I work with individuals, businesses and cultural projects at moments of visibility, change or opportunity.
Work ranges from exhibition campaigns and public launches to collaborations and ongoing advisory relationships.
HOW I WORK
I work selectively, shaping each project around its scale, context and ambition.