selected work
William Crozier: Dance of the Living — London EXHIBITION CAMPAIGN
National press campaign for Flowers Gallery's exhibition of William Crozier's rarely-seen figurative paintings from the 1960s and 70s, marking a pivotal period in the artist's career.
William Crozier, Figure, 1961. Oil and collage on board. © The Estate of William Crozier. Courtesy of Flowers Gallery, London. Photography by Antonio Parente.
Peter Howson RETROSPECTIVE — Exhibition Campaign
Public relations campaign for a major retrospective exhibition celebrating the work of Peter Howson. The project included strategic media outreach, editorial positioning and national press engagement across arts, culture and mainstream media, generating significant public visibility and broadcast coverage.
The Stirling Smith Art Gallery + Museum — Exhibition Campaigns
Strategic communications and public relations for a series of major exhibitions at The Stirling Smith Art Gallery & Museum, including collaborations involving the Royal Academy, National Museums Scotland and the British Museum. Campaigns focused on editorial positioning, national press coverage and strengthening the institution's cultural profile within the wider UK arts landscape. Work also included international press coverage for the loan of the world's oldest football — a 16th-century relic discovered at Stirling Castle — to the FIFA World Cup in Miami.
Usher Hall + Assembly Rooms — STRATEGIC COMMUNICATIONS
Strategic communications and editorial direction for two of Edinburgh’s leading civic venues. The project focused on audience positioning, tone of voice and public-facing communications, helping clarify identity and strengthen editorial coherence across both venues.
House of Oz — Edinburgh Fringe CampaignS
Public relations and campaign support for House of Oz during the Edinburgh Fringe Festival, spanning performance, hospitality and cultural programming. Work included media strategy, editorial communications, photography direction and live campaign activity across one of the world’s largest cultural events.
Fazenda Edinburgh — Launch CAMPAIGN
A six-month launch campaign introducing Fazenda to the Edinburgh market, balancing the restaurant’s established national identity with strong local positioning. Work included editorial direction, launch communications, media strategy and cultural partnerships surrounding the restaurant’s Edinburgh opening.
Errington Cheese — Brand + COMMUNICATION Strategy
Editorial direction and strategic communications for one of the UK’s best-known farmhouse cheese producers. Work has included narrative development, website strategy, launch positioning and communications direction across the business’s production, retail, hospitality and events presence.