selected client work

Fazenda Edinburgh — Pre-Launch & Brand Integration

  • A six-month strategic partnership to introduce a leading restaurant brand to Edinburgh and ensure its arrival felt local, relevant and polished.

    • Crafted tone of voice and messaging for Edinburgh market

    • Introduced senior team to key locals and journalists

    • Hosted private dinners and press events

    • Managed guest list and logistics for launch events

    • Created press releases and managed media outreach

    • Positive local reception in a competitive market

    • Strategic alignment of national brand to local audience

    • Strong press and influencer attendance at launch

Peter Howson RETROSPECTIVE — Exhibition PR & Campaign

  • A high-profile campaign to promote one of Scotland’s most celebrated artists, bringing Peter Howson’s major retrospective to public attention.

    • Developed and led the full PR strategy for the exhibition

    • Crafted press releases and media outreach plan

    • Secured features across national and specialist press

    • Managed key media relationships and interviews

    • Collaborated closely with the City Art Centre team on timings and approvals

    • Extensive national and broadcast coverage

    • Widespread recognition across arts, culture, and mainstream media

    • Strong visitor turnout and city-wide visibility

  • View the full coverage book here.

Cafe St Honore — Integrated Strategy & Communications

  • A long-standing collaboration across all aspects of brand, PR, digital and communications for one of Edinburgh’s best-loved restaurants.

    • Build and execute PR strategy

    • Craft and manage weekly email newsletters and website column

    • Edit monthly Scotsman column

    • Handle award submissions (including multiple wins)

    • Manage social media strategy, content creation and community

    • Deliver photography, design, copywriting and content planning

    • Major awards including Chef of the Year, Restaurant of the Year

    • Loyal and growing customer base

    • Seamless digital experience and consistent narrative

Errington Cheese — Brand & Campaign Strategy

  • Overview An ongoing partnership with a pioneering Scottish cheesemaker, with projects spanning brand, digital and campaign strategy.

    • Reframed the narrative around Errington’s legacy and philosophy

    • Rebuilt the website to clarify offer and positioning

    • Created The Barn’s identity and public presence from scratch

    • Led photography, design, brand tone and digital structure

    • Managed ongoing press and social media strategy

    • National press coverage and sector-wide visibility

    • A clear identity for The Barn, blending warmth and craft

    • A relationship built on mutual trust and creative instinct

Usher Hall and Assembly Rooms — Social Media Strategy

  • A short-term engagement to reshape how two of Edinburgh’s major civic venues show up online.

    • Reviewed existing social media performance

    • Developed a fresh content strategy for each venue

    • Clarified tone of voice and visual guidelines

    • Provided creative direction for upcoming campaigns

    • Built reusable templates and content formats

    • Delivered in-house training to staff

    • Increased consistency and engagement across both channels

    • Clearer public identity for each venue

    • Delivered a toolkit that remains in use by internal teams

  • Consistency unlocks confidence — both internally and externally.

The Stirling Smith Art Gallery & Museum — Exhibition & Cultural Campaigns

  • A series of high-profile projects supporting The Stirling Smith’s exhibition programme and cultural role, delivered with national reach and curatorial sensitivity.

    • Led press strategy and campaign support for key exhibitions:

    • Mach2 contemporary art exhibition

    • Entangled Pasts loan to the Royal Academy, London

    • Mary Queen of Scots: The Casket Letters exhibition

    • Managed media relations and wrote all press materials

    • Coordinated national outreach and local engagement

    • Collaborated closely with internal curatorial and communications teams

    • National coverage for multiple shows across broadcast, print and digital

    • Significant visibility beyond Stirling for a regional cultural institution

    • Strengthened The Smith’s public profile in Scotland and beyond

House of Oz — Edinburgh Fringe PR & Campaign Management

  • A festival partnership focused on delivering profile, energy and visibility for an Australian cultural hub during Edinburgh Fringe.

    • Led the full PR campaign for House of Oz’s return to the Fringe

    • Managed press strategy, outreach and releases

    • Coordinated photocalls and influencer events

    • Handled artist interviews and location shoots

    • Delivered onsite support and daily campaign adjustments

    • Broad press coverage across culture and arts media

    • Strong social and influencer engagement

    • Created standout moments that built audience momentum