selected work

Interior of a modern upscale restaurant with warm lighting, leather booths, wooden tables set with glassware and silverware, and decorative plants, featuring industrial-style metal shelving and pendant lights.

Fazenda Edinburgh — Launch CAMPAIGN

A six-month launch campaign introducing Fazenda to the Edinburgh market, balancing the restaurant’s established national identity with strong local positioning. Work included editorial direction, launch communications, media strategy and cultural partnerships surrounding the restaurant’s Edinburgh opening.

A man in a dark suit standing in front of a large mural painting of muscular warriors wielding axes, with reflections visible on the shiny floor.

Peter Howson RETROSPECTIVE — Exhibition Campaign

Public relations campaign for a major retrospective exhibition celebrating the work of Peter Howson. The project included strategic media outreach, editorial positioning and national press engagement across arts, culture and mainstream media, generating significant public visibility and broadcast coverage.

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Sunset view of a city skyline with historic clock tower, church spire, and various buildings.

Usher Hall + Assembly Rooms — STRATEGIC COMMUNICATIONS

Strategic communications and editorial direction for two of Edinburgh’s leading civic venues. The project focused on audience positioning, tone of voice and public-facing communications, helping clarify identity and strengthen editorial coherence across both venues.

Elegant stage set in a grand, ornate theater with a large chandelier, red curtains, and two screens displaying 'House of OZ' signs, prepared for a performance or event.

House of Oz — Edinburgh Fringe CampaignS

Public relations and campaign support for House of Oz during the Edinburgh Fringe Festival, spanning performance, hospitality and cultural programming. Work included media strategy, editorial communications, photography direction and live campaign activity across one of the world’s largest cultural events.

Art gallery exhibit titled 'Explosions of Colour' featuring various paintings on a dark blue wall and three large decorative vases on pedestals, with a wooden bench and a book in the foreground.

The Stirling Smith Art Gallery + Museum — Exhibition Campaigns

Strategic communications and public relations for a series of major exhibitions at The Stirling Smith Art Gallery & Museum, including collaborations involving the Royal Academy, National Museums Scotland and the British Museum. Campaigns focused on editorial positioning, national press coverage and strengthening the institution’s cultural profile within the wider UK arts landscape.

Interior of a cozy restaurant with a wooden ceiling, tables, and customers dining. A woman stands behind a counter with jars and packages of food. The space is lit with natural light from large windows.

Errington Cheese — Brand + COMMUNICATION Strategy

Ongoing editorial direction and strategic communications for one of the UK’s best-known farmhouse cheese producers. Work has included narrative development, website strategy, launch positioning and communications direction across the business’s production, retail, hospitality and events presence.